Yang, Chingchien and Song, Fangjun and Chang, Huipin and Lin, Shuhua (2024) Research on the Impact of Fast Fashion Clothing Store Experience on Consumer Purchase Intention Based on Regression Analysis. In: Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China.
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Abstract
This study is a confirmatory research to verify the impact of store experience on the purchase intention of fast fashion clothing consumers. It finds t that the experience of customers does indeed affect their purchase intention, and the two main influencing dimensions are the commodity itself and t
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:30 |
| Last Modified: | 16 Apr 2026 23:55 |
| URI: | http://eprints.eai.eu/id/eprint/48630 |
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