The Moderation Role of Trust in the Privacy Paradox of Online Shopping Platforms

Hao, Yukai and Wang, Liangxi (2024) The Moderation Role of Trust in the Privacy Paradox of Online Shopping Platforms. In: Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China.

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Abstract

Starting from the discovery of the phenomenon of privacy paradox and several explanations of privacy paradox, this paper explores the privacy paradox in the context of online shopping through the questionnaire method. The results show that the privacy paradox also exists in the online shopping conte

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:30
Last Modified: 16 Apr 2026 23:56
URI: http://eprints.eai.eu/id/eprint/48610

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