Sitompul, Dany and Sitompul, M. (2018) Optimizing the Use of Design Thinking in the Application of Entrepreneurial Marketing to Improve Marketing Performance in Start-Up Companies: Case of Medan. In: Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia.
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Abstract
Start-ups, also known as entrepreneurial ventures, have become a trend followed by many people in Indonesia, especially young people. According to data from the Indonesian Creative Industries Society for Information Technology and Communication (MIKTI), in 2018 the number of start-ups in Indonesia r
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:28 |
| Last Modified: | 16 Apr 2026 23:58 |
| URI: | http://eprints.eai.eu/id/eprint/48499 |
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