Munawaroh, Munawaroh (2024) Community Engagement Strategy of Buttonscarves Through BS Lady Program. In: Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia.
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Abstract
The community approach is a method that a brand can use to encourage direct involvement and have a positive impact on the community members of a brand. The approach taken by the Muslim women's clothing brand Buttonscarves through the BS Lady is an approach that is considered to have a fairly massive
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:28 |
| Last Modified: | 16 Apr 2026 23:58 |
| URI: | http://eprints.eai.eu/id/eprint/48494 |
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