Sembiring, Beby Karina Fawzeea and Hasibuan, Beby and Sugiharto, Sugiharto and Maas, Linda (2024) Brand Trust In Social Media Marketing: The Role Of Brand Engagement. In: Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia.
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Abstract
The rapid development of technology has an impact that can be seen in changes in the lifestyle of people. Some MSMEs utilize the development of this technology by marketing their products through social media. For this reason, MSMEs must also be able to adjust marketing channels through social media
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:28 |
| Last Modified: | 16 Apr 2026 23:59 |
| URI: | http://eprints.eai.eu/id/eprint/48473 |
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