Siregar, Muhammad and Lubis, Arlina and Absah, Yeni and Gultom, Parapat (2024) Entrepreneurial Marketing Architectural Innovation Capability in Indonesian SMEs: a Conceptual Model. In: Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia.
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Abstract
The purpose of this paper is to propose further development of the concept of entrepreneurial marketing architectural innovation capability (EMAIC). Refers to previous research and indicator of entrepreneurial orientation (EO), market orientation (MO), innovation orientation (IO), customer orientati
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:28 |
| Last Modified: | 16 Apr 2026 23:59 |
| URI: | http://eprints.eai.eu/id/eprint/48467 |
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