Lyu, Xinyan and Udomwong, Piyachat and Fu, Jing (2024) Impact of AI virtual Synthetic Smart Anchor on Livestream Shopping in Southeast Asia. In: Proceedings of the 1st International Conference on Artificial Intelligence, Communication, IoT, Data Engineering and Security, IACIDS 2023, 23-25 November 2023, Lavasa, Pune, India.
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Abstract
This paper examined the role of AI digital anchors in enhancing user experience
of news broadcasting. The study analyzed the interaction of AI anchors with the audience
in live news programs. The findings showed that the AI virtual anchors are preferred by
the media houses because it reduces the cos
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:19 |
| Last Modified: | 17 Apr 2026 00:08 |
| URI: | http://eprints.eai.eu/id/eprint/47796 |
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