Transforming Banking Services: AI-Driven E-Loyalty Strategies and Case Study Insights on Customer Satisfaction and Loyalty Enhancement

James, Blesson and Joseph, David and Sharma, Tanya (2024) Transforming Banking Services: AI-Driven E-Loyalty Strategies and Case Study Insights on Customer Satisfaction and Loyalty Enhancement. In: Proceedings of the 1st International Conference on Artificial Intelligence, Communication, IoT, Data Engineering and Security, IACIDS 2023, 23-25 November 2023, Lavasa, Pune, India.

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Abstract

The banking industry is experiencing a significant transformation, with AI and E-Loyalty strategies playing a central role in enhancing customer satisfaction and loyalty. This research combines literature reviews, theoretical foundations, case studies, and in-depth discussions to explore this evolvi

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:18
Last Modified: 17 Apr 2026 00:09
URI: http://eprints.eai.eu/id/eprint/47764

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