Research on Drug Supply Chain Channel Strategies Considering Consumer Preferences and Medical Insurance

Wang, Wei and Yang, Wensheng (2024) Research on Drug Supply Chain Channel Strategies Considering Consumer Preferences and Medical Insurance. In: Proceedings of the 5th International Conference on Economic Management and Model Engineering, ICEMME 2023, November 17–19, 2023, Beijing, China.

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Abstract

Considering the impact of consumer preferences, medical insurance, offline travel costs, and convenience of online channels on consumer purchasing behavior through different channels, a Stackberg game model for single and dual channels in the drug supply chain is constructed from the perspective of

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:17
Last Modified: 17 Apr 2026 00:12
URI: http://eprints.eai.eu/id/eprint/47682

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