Wang, Xinxin and Zhang, Li (2013) Analysis of Enterprise Marketing Performance Based on Stata Software. In: Proceedings of the 5th International Conference on Economic Management and Model Engineering, ICEMME 2023, November 17–19, 2023, Beijing, China.
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Abstract
This article selects Chinese retail listed companies from 2013 to 2022 as research samples and empirically analyzes the impact of sales expenses on corporate performance using a fixed effects regression model using Stata software. Research has found that marketing expenses have a sustained impact on
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:17 |
| Last Modified: | 17 Apr 2026 00:12 |
| URI: | http://eprints.eai.eu/id/eprint/47676 |
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