Zhao, Yin (2024) Exploring the Marketing Risks and Countermeasures of the Internet Celebrity Economy. In: Proceedings of the 5th International Conference on Economic Management and Model Engineering, ICEMME 2023, November 17–19, 2023, Beijing, China.
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Abstract
With the rapid rise of social media such as short videos and live streaming, the group known as “Internet celebrities” has grown rapidly and played a direct role in promoting the formation of the “Internet celebrity economy” in the digital age. This has brought significant challenges and impacts to
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:17 |
| Last Modified: | 17 Apr 2026 00:13 |
| URI: | http://eprints.eai.eu/id/eprint/47658 |
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