Wang, Liying and Huang, Yieng and Li, Hongtao and Cai, Huali (2024) Analysis on the Effect of Airline Service Brand Construction. In: Proceedings of the 5th International Conference on Economic Management and Model Engineering, ICEMME 2023, November 17–19, 2023, Beijing, China.
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Abstract
The paper evaluates airline service brand from the perspective of consumer perception, after analyzing the theories and practices of brand evaluation and combining with the service characteristics of airlines. Taking A, B, C and D as examples, a total of 468 questionnaires were collected through que
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:16 |
| Last Modified: | 17 Apr 2026 00:15 |
| URI: | http://eprints.eai.eu/id/eprint/47621 |
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