Raflah, Wan and Arimurti, Rizqa (2024) The Effect of Brand Awareness on Common and Repeat Purchases Decisions for the Products of MSME BUMDesa Kuala Alam Bandar Jaya. In: Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia.
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Abstract
This research was undertaken to investigate the effect of brand awareness on common purchase decisions and repeat purchase decisions for BUMDesa Kuala Alam Bandar Jaya MSME products. The population in this study were people living in Bengkalis District and Bantan District conducting research with 10
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:14 |
| Last Modified: | 17 Apr 2026 00:22 |
| URI: | http://eprints.eai.eu/id/eprint/47469 |
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