Competitive Advantages Through Digital Orientation in Coffee Shops

Afifah, Afifah and Gustiawan, Willson and Sari, Maya and Septivani, Mega (2024) Competitive Advantages Through Digital Orientation in Coffee Shops. In: Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia.

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Abstract

Coffee shops, often known as businesses, that sell coffee, are expanding and becoming more common in metropolitan areas, with micro and small businesses dominating. Numerous studies focusing on small businesses have found that entrepreneurial and market orientation significantly impact business perf

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:14
Last Modified: 17 Apr 2026 00:22
URI: http://eprints.eai.eu/id/eprint/47455

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