Sari, Rini and Rosa, Nageeta (2024) The Perspective of Social Media Adoption as the Implementation of Customer Relationship Management (CRM) Technology in the Bengkalis UMKM Community. In: Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis, Riau, Indonesia.
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Abstract
The widespread use of the internet and social media has a profound impact on society, particularly in Indonesia, where social media has become the primary source of information. However, businesses, particularly small and medium-sized enterprises (MSMEs), encounter intense competition and various ch
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:14 |
| Last Modified: | 17 Apr 2026 00:22 |
| URI: | http://eprints.eai.eu/id/eprint/47453 |
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