Anisa, Zahra and Ali, Suprihatin and Septiani, Winda (2024) Research Mapping on Consumer Journey Using Bibliometric Analysis. In: Proceedings of the 4th International Indonesia Conference on Interdisciplinary Studies, IICIS 2023, 2 November 2023, Bandar Lampung, Lampung, Indonesia.
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Abstract
This article examines the dynamics of scientific articles about consumer journey in making purchasing decisions. The study looked at scientific papers based on Google Scholar data to find out how much consumer journey was discussed. In this study, we explored Publish or Perish and Vos Viewer as a to
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:13 |
| Last Modified: | 17 Apr 2026 00:24 |
| URI: | http://eprints.eai.eu/id/eprint/47411 |
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