The Influence of Conformity on iPhone Buying Decision on Students of Universitas Muhammadiyah Purwokerto

Kirana, Garda and Zahra, Ilmi and Salsabila, Rizqia and Berliana, Nadia and Khofifah, Azalia and Dwiyanti, Retno and Satata, Dian Bagus (2024) The Influence of Conformity on iPhone Buying Decision on Students of Universitas Muhammadiyah Purwokerto. In: Proceedings of the 6th International Seminar on Psychology, ISPsy 2023, 18-19 July 2023, Purwokerto, Central Java, Indonesia.

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Abstract

Phone, one of the cellphone brands, has become a purchase intention for several groups of individuals. Cellphones with an Android operating system, such as Samsung, Xiaomi, and Oppo, can even be less competitive with an iOS operating system like iPhone. The purpose of this study is to predict the co

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:12
Last Modified: 17 Apr 2026 00:26
URI: http://eprints.eai.eu/id/eprint/47354

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