NurFajar, Alviansah and Widiasih, Puti (2024) The Influence of Paradoxical Leadership on the Creativity of Digital Marketing Employees in Jakarta. In: Proceedings of the 6th International Seminar on Psychology, ISPsy 2023, 18-19 July 2023, Purwokerto, Central Java, Indonesia.
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Abstract
Digital marketing has become an important part of current business
developments. Advertising plays a role in introducing products and influencing consumers
so that business success needs to be preceded by good advertising products.Employee Creativity is a process of cognitive and behavior that
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| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:12 |
| Last Modified: | 17 Apr 2026 00:27 |
| URI: | http://eprints.eai.eu/id/eprint/47335 |
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