Research on Integration Management of Big Data Application Precision Portrait Marketing Resources based on Cloud and Edge Collaborative Computing

Wei, Zhuli and Ma, Yuankui (2024) Research on Integration Management of Big Data Application Precision Portrait Marketing Resources based on Cloud and Edge Collaborative Computing. In: Proceedings of the First International Conference on Science, Engineering and Technology Practices for Sustainable Development, ICSETPSD 2023, 17th-18th November 2023, Coimbatore, Tamilnadu, India.

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Abstract

The application of big data accurate portrait marketing is a kind of big data technology and analysis methods, through the collection, collation, analysis of user behavior and preferences and other data, the user segmentation and portrait, in order to achieve more accurate marketing strategy and res

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:08
Last Modified: 17 Apr 2026 00:41
URI: http://eprints.eai.eu/id/eprint/47025

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