Wang, Junli and Zhang, Cong and Liu, Qian (2024) Learning or Entertainment? An Investigation into User Adoption Behavior of Popular Science Short Videos. In: Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13–15, 2023, Xi’an, China.
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Abstract
The advancement of technology has made content sharing through media information technology a new research focus. Based on the UTAUT-2 model and the heuristic-systematic model, and focusing on popular science short videos, this study examines the factors influencing the willingness and behavior of u
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:07 |
| Last Modified: | 17 Apr 2026 00:48 |
| URI: | http://eprints.eai.eu/id/eprint/46934 |
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