Shi, Junjie (2024) The Impact of Product Placement on the Dissemination Effectiveness of Online Education: A Case Study of Science Popularization Short Videos on Bilibili. In: Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13–15, 2023, Xi’an, China.
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Abstract
New media platforms, represented by Bilibili, have become important tools for disseminating science popularization short videos, which have also become important carriers for product placement. Based on the ELM model, this paper uses content analysis and regression analysis to analyze the disseminat
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:07 |
| Last Modified: | 17 Apr 2026 00:50 |
| URI: | http://eprints.eai.eu/id/eprint/46907 |
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