Exploring the Role of Social Media in Cultural Sustainability: A Study on the WeChat Official Account of Museum-type Institutions

Dong, Na (2024) Exploring the Role of Social Media in Cultural Sustainability: A Study on the WeChat Official Account of Museum-type Institutions. In: Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13–15, 2023, Xi’an, China.

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Abstract

In the era of information technology, social media plays a pivotal role in safeguarding, showcasing, and promoting traditional culture concerning sustainable development issues. This study focuses on the WeChat official account of Nanjing Folk Museum in China as the research subject and examines wor

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 17:06
Last Modified: 17 Apr 2026 00:51
URI: http://eprints.eai.eu/id/eprint/46884

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