Zhou, Ruoxi and Hou, Yanqi (2024) Research on Consumer Behaviour Analysis and Marketing Strategy Based on Big Data. In: Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27–29, 2023, Tianjin, China.
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Abstract
The aim of this study is to explore the key influences on consumer behaviour analysis and marketing strategies based on big data. By analysing large-scale consumer data, this study demonstrates how big data technologies can play a key role in the modern marketplace. A variety of data collection and
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:05 |
| Last Modified: | 17 Apr 2026 00:58 |
| URI: | http://eprints.eai.eu/id/eprint/46793 |
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