Zhu, Lili and Mo, Yuhua (2024) Research on the Behavioral Classification of Consumer Brand Transformation Based on Big Data of Cigarette Consumption. In: Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27–29, 2023, Tianjin, China.
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Abstract
With the emergence of big data technology, it provides new solutions for consumer behavior insights and innovative marketing strategies. This paper constructed a consumer behavior classification model based on the perspective of brand transformer from two dimensions: brand switch probability and pri
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:04 |
| Last Modified: | 17 Apr 2026 01:02 |
| URI: | http://eprints.eai.eu/id/eprint/46726 |
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