Gustiani, Hafsyahda and Auliya, Zakky (2024) Analysis of Green Purchase Intention Factors in Gesits Electric Motors with Environmental Concern as an Intervening Variable. In: Proceedings of the 4th International Conference on Social Science, Humanity and Public Health, ICoSHIP 2023, 18-19 November 2023, Surabaya, East Java, Indonesia.
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Abstract
This study was conducted to determine the relationship between green brand positioning and green brand knowledge on green purchase intention. This study involves environmental care as an intervention. This research is a quantitative study in the Greater Solo area with a sample of 130 people. The dat
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:03 |
| Last Modified: | 17 Apr 2026 01:05 |
| URI: | http://eprints.eai.eu/id/eprint/46654 |
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