Sugiartono, Endro and Anggraeni, Oktanita and Kurniawati, Dewi (2024) Analysis of Consumer Preferences on Product Purchasing Decisions at Resto Kemuning Jember Regency. In: Proceedings of the 4th International Conference on Social Science, Humanity and Public Health, ICoSHIP 2023, 18-19 November 2023, Surabaya, East Java, Indonesia.
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Abstract
A set of marketing tools, the marketing mix, is used by Resto Kemuning of Politeknik Negeri Jember (Polije) in analyzing consumer preferences regarding product purchasing decisions. The aim of this research is to analyze consumer preferences for product purchasing decisions at Resto Kemuning Polije.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:03 |
| Last Modified: | 17 Apr 2026 01:06 |
| URI: | http://eprints.eai.eu/id/eprint/46637 |
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