Hu, Jie (2024) The Impact of Virtual Reality on the Brand Identity and Loyalty of Time-honored Brands. In: Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an, China.
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Abstract
Virtual Reality (VR) is a technology that creates immersive and realistic experiences for users by simulating various aspects of the physical world. VR can be a powerful tool for time-honored brands to create engaging experiences for their customers, and to communicate and enhance their brand identi
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:02 |
| Last Modified: | 17 Apr 2026 01:09 |
| URI: | http://eprints.eai.eu/id/eprint/46572 |
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