Li, Xinying and Ma, Xueliang (2024) Research on the Application of Design Management in Brand Building. In: Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an, China.
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Abstract
Design management is a complex and extensive concept, which is to systemize, organize and institutionalize the business of the design department in order to make the activities of the design department more efficient. With the advent of the era of big data, the continuous development of Internet tec
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:02 |
| Last Modified: | 17 Apr 2026 01:10 |
| URI: | http://eprints.eai.eu/id/eprint/46568 |
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