Jun, Liu and Jin, Tian (2024) The Impact of "Pleasant" Emotional Texts on the Trust Perception of E-commerce Users. In: Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an, China.
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Abstract
Exploring the multi-dimensional evaluation of ' implicit conformity ' and ' explicit persuasion ' in the pleasing text map and the perceived impact of comment trust will help to strengthen the positive effect and persuasion effect of online comments on e-commerce user messages. It is of great signif
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:02 |
| Last Modified: | 17 Apr 2026 01:11 |
| URI: | http://eprints.eai.eu/id/eprint/46552 |
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