Xing, Kaibin and Choi, Albert Young (2024) Research on the Design Changes of Korean Online Shopping Under the Influence of Consumer Motivation——Focusing on Kakao Live Commerce and Naver Live Commerce. In: Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an, China.
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Abstract
With the rapid development of modern networks, the consumption patterns of modern consumers are constantly changing. The researchers believe that both the generation of consumption patterns and the changes in the design of online shopping platforms are related to the consumer motivations that consum
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 17:02 |
| Last Modified: | 17 Apr 2026 01:12 |
| URI: | http://eprints.eai.eu/id/eprint/46533 |
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