Tarigan, Yulinda and Devano, Alrido and Khairiah, Isti and Arief, Ken Muhammad (2023) The Influence of Personal Branding, Price, and Brand Image on Purchasing Decisions for SMC Pneumatic in Batam Industrial Sector. In: Proceedings of the 5th International Conference on Applied Economics and Social Science, ICAESS 2023, 7 November 2023, Batam, Riau islands, Indonesia.
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Abstract
The purchase decisions for SMC Pneumatics at PT Benwin Indonesia are the subject of this research, which aims to investigate the impact of price, brand image, and personal branding. Employing an explanatory research design to test a theory or hypothesis and determine whether the theory or hypothesis
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:57 |
| Last Modified: | 17 Apr 2026 01:21 |
| URI: | http://eprints.eai.eu/id/eprint/46190 |
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