Mulyana, Andi and Aswar, Lisa and Nasution, Faisal and Kartikasari, Dwi (2023) Analysis of Customer Satisfaction Level Towards the Service Quality of an Online Ride Hailing Service in Batam using Servqual and IPA Methods. In: Proceedings of the 5th International Conference on Applied Economics and Social Science, ICAESS 2023, 7 November 2023, Batam, Riau islands, Indonesia.
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Abstract
This study aims to determine the customer satisfaction levels of a ride hailing service provider in Batam and identify the service attributes that are in need of improvement. The data was analyzed using a combination of techniques including Servqual analysis and IPA methods with a sample size of 250
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:57 |
| Last Modified: | 17 Apr 2026 01:22 |
| URI: | http://eprints.eai.eu/id/eprint/46177 |
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