Mulyaningtyas, Dian and Ayu, Veramitha and Saifullah, Saifullah (2023) Comparison of the Effect of Brand Image on Customer Satisfaction with Customer Loyalty as an Intervening Variable at Indomaret and Alfamart Retailers. In: Proceedings of the 5th International Conference on Applied Economics and Social Science, ICAESS 2023, 7 November 2023, Batam, Riau islands, Indonesia.
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Abstract
Indomaret and Alfamart, which still hold the largest market share for the minimarket retail category, are the focus of this study to compare the effect of brand image on customer satisfaction and customer loyalty and to determine the comparison of the effect of customer satisfaction on customer loya
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:57 |
| Last Modified: | 17 Apr 2026 01:22 |
| URI: | http://eprints.eai.eu/id/eprint/46174 |
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