Hati, Shinta and Putri, Silvia and Satiti, Larasati (2023) The Influence of Online Customer Reviews on Consumer Purchasing Decisions through the Shopee Marketplace. In: Proceedings of the 5th International Conference on Applied Economics and Social Science, ICAESS 2023, 7 November 2023, Batam, Riau islands, Indonesia.
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Abstract
The purpose of this study is to observe the extent of the impact of online customer reviews on consumer purchase decisions from the shopee marketplace. Respondents tend to consider customer reviews before making a purchase decision, both in terms of product quality and user satisfaction. The popula
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:57 |
| Last Modified: | 17 Apr 2026 01:22 |
| URI: | http://eprints.eai.eu/id/eprint/46169 |
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