Khotimah, Neny and Soliha, Euis (2023) The Influence of Product Quality, Brand Image, Price Perception on the Purchase Decision Process of Food and Beverages. In: Proceedings of the 2nd International Conference of Multidisciplinary Studies, ICMS 2023, 12 July 2023, Semarang, Indonesia.
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Abstract
This study examines the influence of product quality, brand image, and price perception on the food and beverage purchasing decision process. The sampling technique used purposive sampling with the following criteria: consumers at least 17 years old, consumers or customers who have consumed Swallo
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:54 |
| Last Modified: | 17 Apr 2026 01:27 |
| URI: | http://eprints.eai.eu/id/eprint/45949 |
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