Anwar, Fatoni and Basiya, Robertus (2023) The Effect of Price Discount, Brand Awareness, Perceived Quality, and Shipping Cost on Purchasing Decisions. In: Proceedings of the 2nd International Conference of Multidisciplinary Studies, ICMS 2023, 12 July 2023, Semarang, Indonesia.
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Abstract
This study is intended to analyze how the effect of price discounts, brand awareness, perceived quality, and shipping costs on purchasing decisions on habitual products. Tokopedia's customers in Semarang constitute the population determined in this study. This type of research uses quantitative meth
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:54 |
| Last Modified: | 17 Apr 2026 01:27 |
| URI: | http://eprints.eai.eu/id/eprint/45948 |
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