The Influence of E-Word of Mouth, Word of Mouth, And Destination Brand Love on Revisit Intention In The Tourism Context of Visiting Lake Toba

Sihotang, Theresia and Putra, Harmanda (2023) The Influence of E-Word of Mouth, Word of Mouth, And Destination Brand Love on Revisit Intention In The Tourism Context of Visiting Lake Toba. In: Proceedings of the 2nd International Conference of Multidisciplinary Studies, ICMS 2023, 12 July 2023, Semarang, Indonesia.

[thumbnail of 57817.pdf] PDF
57817.pdf

Download (354kB)

Abstract

Purpose of this study to examine the effect of e-wom, word of mouth, and destination brand love on revisit intention to the tourism context of Lake Toba. The sample in this study were visitors to Lake Toba. Data collection used an online questionnaire via Google form. From data collection, 170 respo

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:54
Last Modified: 17 Apr 2026 01:28
URI: http://eprints.eai.eu/id/eprint/45943

Actions (login required)

View Item
View Item