Asfar, Dedy and Lubna, Syarifah and Fuad, Khairul and Febrianti, Binar and Irawan, Yusup and Irmayani, Irmayani and Rahayu, Ratih and Sutarsih, Sutarsih and Mukhamdanah, Mukhamdanah and Duantika, Prima (2023) Bank Kalbar Advertising Language Appraisal System. In: Proceedings of the 2nd International Conference of Multidisciplinary Studies, ICMS 2023, 12 July 2023, Semarang, Indonesia.
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Abstract
The appraisal system was applied as a tool in viewing the language strategy of Bank Kalbar ad makers. Appraisal systems assessed the types of attitudes expressed and negotiated in a text, the strength of feelings, and how values in the text were generated. This study aimed to examine and discover th
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:54 |
| Last Modified: | 17 Apr 2026 01:28 |
| URI: | http://eprints.eai.eu/id/eprint/45938 |
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