A Multimodal Discourse Analysis of Gender Representation in Three Indonesian Sanitary Pad TV Advertisements

Rahmadani, Luluk and Sahiruddin, Sahiruddin and Lintangsari, Alies (2023) A Multimodal Discourse Analysis of Gender Representation in Three Indonesian Sanitary Pad TV Advertisements. In: Proceedings of the 4th International Conference Entitled Language, Literary, And Cultural Studies, ICON LATERALS 2023, 11-12 July 2023, Malang, Indonesia.

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Abstract

With regard to how various methods are employed to depict and construct gender roles, which ultimately shape gender identity, the goal of this study is to comprehend and examine the politics of gender identity construction in advertisements of sanitary pads advertisements namely Laurier, Charm, and

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:53
Last Modified: 17 Apr 2026 01:31
URI: http://eprints.eai.eu/id/eprint/45848

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