Setiawan, Hendra and Praswati, Aflit (2023) The Influence of Market Orientation on Sales Performance Mediated by Innovation. In: Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia.
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Abstract
Marketing innovation is strengthened by commitment in service so as to
improve marketing performance. Commitment to create products that are useful and in
accordance with consumer desires. This research uses quantitative methods, collected
through Google forms. The sample consists of 100 salesmen. D
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:53 |
| Last Modified: | 17 Apr 2026 01:31 |
| URI: | http://eprints.eai.eu/id/eprint/45829 |
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