Abdurrasyid, Hammam and Praswati, Aflit (2023) Product Innovation Toward MSME’s Market Performance On Creative Industry. In: Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia.
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Abstract
The creativity of the products produced is an added value to compete for MSMEs. This study aims to describe a resource-based view, using quantitative methods, a sample consisting of 100 MSME respondents. Data was analyzed using smartPLS 4.0. The results show that innovation capability has a signific
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:53 |
| Last Modified: | 17 Apr 2026 01:31 |
| URI: | http://eprints.eai.eu/id/eprint/45826 |
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