Darmawansyah, Trisna and Polindi, Miko and Aguspriyani, Yani and Sanawi, Sanawi and Setiadi, Rezky and Raya, Fitri (2023) The Impact of Digital Marketing Strategies on the Purchase Decisions of the Millennial Generation for Insurance. In: Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia.
![[thumbnail of 57635.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "57635.pdf")
PDF
57635.pdf
Download (175kB)
Abstract
This study aims to determine the impact of digital marketing strategies among millennials in Indonesia in purchasing insurance products. The methodology used in this study is quantitative, while the theory used is the Technology Acceptance Model (TAM) Theory, Digital Marketing Theory, and Consumer B
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:52 |
| Last Modified: | 17 Apr 2026 01:32 |
| URI: | http://eprints.eai.eu/id/eprint/45798 |
Actions (login required)
- View Item