Lailin, Mafasa and Praswati, Aflit (2023) Responsive-proactive market orientation towards creative business performance. In: Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia.
![[thumbnail of 57620.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "57620.pdf")
PDF
57620.pdf
Download (292kB)
Abstract
Product innovation leads to sustainable competitive advantage in line with the shifting global market landscape. This has the potential to improve industrial performance, especially SMEs in the handicraft sector. The purpose of this study is to examine how proactive and responsive markets to market
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:52 |
| Last Modified: | 17 Apr 2026 01:33 |
| URI: | http://eprints.eai.eu/id/eprint/45783 |
Actions (login required)
- View Item