Azzahra, Nyimas and Febrian, Angga and Pratama, Dafa and Na‘im, Arif and Mawardi, M. Wildhan (2023) The Effect of Perceived Quality, Brand Awareness, and Brand Association in Building Brand Loyalty Among Young Consumers. In: Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia.
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Abstract
The purpose of this study was to examine the effect of perceived quality, brand awareness, and brand association in creating brand loyalty among consumers. Data from 100 consumers were analyzed quantitatively. Questionnaire survey data were processed using the SmartPLS 4.0 structural equation modeli
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:52 |
| Last Modified: | 17 Apr 2026 01:34 |
| URI: | http://eprints.eai.eu/id/eprint/45766 |
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