Deng, Jinyu and Li, Li (2023) In-feed Advertising Pricing and Privacy Information Utilization Strategies of Short Video Platforms. In: Proceedings of the 4th International Conference on Modern Education and Information Management, ICMEIM 2023, September 8–10, 2023, Wuhan, China.
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Abstract
In this paper, short video platforms use users’ privacy information to push In-feed advertising as the background, based on utility theory and two-sided market theory, we construct a single oligopolistic market decision-making model, and study the strategies of In-feed advertising pricing and privac
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:48 |
| Last Modified: | 17 Apr 2026 01:44 |
| URI: | http://eprints.eai.eu/id/eprint/45463 |
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