Research on the Marketing Transformation of Insurance Industry Under Generative Artificial Intelligence Technology

Lin, Xiaoying and Ruan, Wei (2023) Research on the Marketing Transformation of Insurance Industry Under Generative Artificial Intelligence Technology. In: Proceedings of the 2nd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2023, September 1–3, 2023, Chongqing, China.

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Abstract

With the continuous development of artificial intelligence (AI) And natural language processing (NLP) technologies, Generative AI (AIGC) has become one of the most prominent technologies in the insurance industry. The application of AIGC technology can provide deep technological empowerment for the

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:47
Last Modified: 17 Apr 2026 01:49
URI: http://eprints.eai.eu/id/eprint/45335

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