Wang, Yiran and Chen, Ying and Huang, Ziyao (2023) Beauty Backfires: Beauty and Sales in Live Streaming. In: Proceedings of the 2nd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2023, September 1–3, 2023, Chongqing, China.
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Abstract
The iteration of live streaming commerce is accelerating and the rapid development of it has benefited from ever-increasing streamers joining the business. Thus, we shed light on the relationship between streamers’ beauty and customers’ purchase behavior using hard archival data of 2,597 live stream
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:46 |
| Last Modified: | 17 Apr 2026 01:50 |
| URI: | http://eprints.eai.eu/id/eprint/45312 |
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