Wang, Mingming and Wang, Mingyan (2023) An Exhaustive Likelihood Model of Consumer Purchase Intention to Live Streaming: Flow and Satisfaction as Moderators. In: Proceedings of the 2nd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2023, September 1–3, 2023, Chongqing, China.
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Abstract
The Elaboration Likelihood Model is adopted in this study to examine the interaction of central route factors (product quality, price concessions and return shipping insurance) and peripheral route factors (anchor attractiveness and interactivity) on consumer purchase intention to live streaming. Fl
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:46 |
| Last Modified: | 17 Apr 2026 01:51 |
| URI: | http://eprints.eai.eu/id/eprint/45292 |
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