Influencers on social media, Trust, Risk and Their Effect on Purchase Decisions through E-Commerce in Office Administration Education Students, Department of Economics Education, Universitas Negeri Semarang

Pramusinto, Hengky and Marimin, Marimin and Uyun, Inarotul (2023) Influencers on social media, Trust, Risk and Their Effect on Purchase Decisions through E-Commerce in Office Administration Education Students, Department of Economics Education, Universitas Negeri Semarang. In: Proceedings of the 5th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2022, 9-10 August 2022, Semarang, Indonesia.

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Abstract

The e-commerce growth in Indonesia can be said to be very fast because e-commerce has become an alternative for many people to find and buy products. This study determines the influencers on social media, trust and risk on student choosing purchases effect through e-commerce by Office Administration

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:45
Last Modified: 17 Apr 2026 01:54
URI: http://eprints.eai.eu/id/eprint/45223

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