Analysis of the Influencing Factors of Online Shopping Users' Purchasing Behavior

Cheng, Shaogang and Yin, Jun (2023) Analysis of the Influencing Factors of Online Shopping Users' Purchasing Behavior. In: Proceedings of the 2nd International Conference on Financial Innovation, FinTech and Information Technology, FFIT 2023, July 7–9, 2023, Chongqing, China.

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Abstract

Online shopping websites collect and analyze product data that users browse every day, and then predict their possible purchasing behavior. This prediction method has ran-domness in increasing user purchasing behavior. This article adds a psychological prediction method that can more accurately dist

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:44
Last Modified: 17 Apr 2026 01:55
URI: http://eprints.eai.eu/id/eprint/45160

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